What I Do
I'm a freelance marketing and communications professional based in London specialising in the arts and entertainment sector.
With a focus on digital marketing, people often come to me for the following:
- Digital advertising campaign management, strategy and support
- Social media strategy and training
- Digital strategy writing, guidance and goal setting
- Report writing, analysis and evaluation
- Team training on digital skills
With a practical, data-driven and collaborative approach, I'm adept at rolling up my sleeves and getting stuck in to provide clients with the tailored, actionable insights they need to achieve their goals. I don't do jargon or woolly, 'one-size-fits-all' strategies that leave you feeling as overwhelmed as when you started.
Most people usually engage me in the following ways:
For one-off projects (e.g. reports, campaign management, strategy writing)
To provide workshops and training
On a regular or monthly retainer (e.g. to monitor progress, help with campaign execution, support staff and be a sounding board)
All agreements are bespoke and I'm always happy to discuss the best option depending on your needs.
SOCIAL MEDIA STRATEGY
Set goals, refine your direction and inspire your team with creative and actionable ideas.
Align your digital efforts with your organisational goals and available resources.
"Becca has been brilliant to work with - through expert training and ongoing support, she has enabled us to bring our digital marketing in-house, and boosted my team’s confidence working with Google AdWords, Display, Facebook and retargeting."
Head of Marketing and Communications
Battersea Arts Centre
Experienced, resourceful and adaptable, I've worked with some of the UK's leading arts organisations including:
I've also worked with international brands including J.K. Rowling's Pottermore, where I rolled out marketing campaigns to millions of people globally as part of one of the world's biggest franchises.
In 2019 I was accepted on to the Guildhall Creative Entrepreneurs Incubator, which supports creative businesses to grow and scale. I also hold an MA in Arts Administration and Cultural Policy from Goldsmiths University.
Stratford Circus Arts Centre
"Working with Becca has been a total joy. She hit the ground running and has transformed the way we use our digital channels. Becca has a proactive and solutions-focused approach that is invaluable."
"Becca was an asset to our team, putting others at ease when dealing with quite new and daunting changes to our communications platforms. Her time-keeping and client management is impeccable."