Workshops and Training

I help marketing professionals build skills and confidence in digital marketing and communications.

 

Suitable for teams or individuals at all levels, these highly practical, collaborative sessions leave participants with relevant knowledge and actionable insights. All workshops and training courses come with accompanying resources to refer to afterwards and can be delivered remotely or in-person. 

 

I’m also able to support your team on an ongoing, flexible basis according to your needs.  Please do get in touch to discuss your individual requirements.

Social Media
Advertising

Upskill your team and learn what's working, what's not and how to get the reach, engagement and ROI you crave from social media ads.

Time: 3 hours

Suitable for: Beginners and intermediate

Number of participants: Any

Price: £250

Covering strategies to make sure you’re creating effective ads that support your marketing goals, I’ll also look specifically at your account to provide tailored advice. By the end of the session you’ll understand how to get your Facebook ads delivering as well as reporting and tracking results.

 

Areas covered:

  • How to navigate Facebook Ads

  • Account structure

  • Deciding the right objective

  • Sales funnels and Facebook

  • Facebook pixel capabilities and retargeting

  • Audience targeting, techniques and tools

  • Maximising ROI

  • Optimising spend and reporting

Also included:

  • Initial consultation

  • PDF How to Guide

Social Media
Masterclass

Whether you’ve already got an established social media presence and want to streamline your efforts, or you want to get a new team aligned with your vision and goals, this tailored session will provide you with defined ideas, goals and renewed confidence when tackling social media.

 

Areas covered:

  • Audience personas

  • Brand values

  • Tone of voice

  • Content planning

  • Dos and don’ts

 

Also included:

  • Initial consultation

  • Workshop deck of outcomes – goals, content ideas

  • Cheat sheet – dos and don’ts

Define your voice and goals across your organic social media channels in-line with your brand values and target audiences.

 

Time: 3.5 hours

Suitable for: All levels

Number of participants: Any

Price: £400

 

 

Google Analytics

Understand who is visiting your website, how they find it and what they do when they get there.

Time: 1.5 hours

Suitable for: Beginners

Number of participants: Any

Price: £100

In this introductory session you’ll discover how to navigate Google Analytics, track the metrics that matter to you and establish practical ideas to better understand website visitors and maximise website performance.

 

Areas covered:

  • Navigating Google Analytics

  • Understanding terminology

  • Finding relevant metrics

  • Reporting data

  • Goal set up

  • Campaign tracking
     

Also included:

  • Initial consultation

  • PDF How to Guide

Google Ad Words
(including charity AdWords)

Make sure you’re getting the best results from your Google Adwords account and understand the rules specific to a charity account. 

Time: 2.5 hours

Suitable for: Beginners and intermediate

Number of participants: Any

Price: £200

We’ll cover the rules of bidding strategies, keywords and copywriting to ensure you and your team understand how to set up and run effective ads and campaigns. 

 

Areas covered:

  • Account overview and navigation

  • Account structure

  • How ads are served

  • Key terms

  • Keywords and match types

  • Writing compelling copy

  • Links and extensions

  • Reporting and optimising

  • Account maintenance

  • Rules relevant to Ad Grants (if applicable)
     

Also included:

  • Initial consultation

  • PDF How to Guide