Workshops and Training
I help marketing professionals, sole founders and leaders build skills and confidence in digital marketing and communications.
Suitable for teams or individuals at all levels, these highly practical, collaborative sessions leave participants with relevant knowledge and actionable insights. All workshops and training courses come with accompanying resources to refer to afterwards and can be delivered remotely or in-person.
I’m also able to support your team on an ongoing, flexible basis according to your needs. Please do get in touch to discuss your individual requirements.
Social Media
Advertising
Upskill your team and learn what's working, what's not and how to get the reach, engagement and ROI you crave from social media ads.
Time: 3 hours
Suitable for: Beginners and intermediate
Number of participants: Any
Covering strategies to make sure you’re creating effective ads that support your marketing goals, I’ll also look specifically at your account to provide tailored advice. By the end of the session you’ll understand how to get your Facebook ads delivering as well as reporting and tracking results.
Areas covered:
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How to navigate Facebook Ads
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Account structure
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Deciding the right objective
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Sales funnels and Facebook
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Facebook pixel capabilities and retargeting
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Audience targeting, techniques and tools
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Maximising ROI
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Optimising spend and reporting
Also included:
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Initial consultation
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PDF How to Guide
Social Media Strategy
Masterclass
Whether you’ve already got an established social media presence and want to streamline your efforts, or you want to get a new team aligned with your vision and goals, this tailored session will provide you with defined ideas, goals and renewed confidence when tackling social media.
Areas covered:
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Creation of audience personas
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Incorporating brand values into your content
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Establishing a tone of voice
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Content planning, pillars and ideas
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Evolving social media content
Also included:
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Initial consultation
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Workshop deck of outcomes – goals, content ideas
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Cheat sheet – dos and don’ts
Define your voice and goals across your organic social media channels in-line with your brand values and target audiences.
Time: 3 hours
Suitable for: All levels
Number of participants: Any
GA4 Set Up
and Training
Get to grips with the new Google Analytics 4 and let me handle your setup including creating events, reports and training you and your team.
Areas covered:
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Initial consultation to discuss your goals
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Up to 10 events connected (custom or standard)
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10 tailored reports set up
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Training session
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Resource pack
Outcomes:
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Understand how to set up reports
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Grasp the principles of GA4 event tracking
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Ensure you can access the data you need
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Custom view specific to your marketing goals
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Empower your team to analyse data effectively
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Find the data you need
Google AdWords
(including charity AdWords)
Make sure you’re getting the best results from your Google AdWords account and understand the rules specific to a charity account.
Time: 2.5 hours
Suitable for: Beginners and intermediate
Number of participants: Any
We’ll cover the rules of bidding strategies, keywords and copywriting to ensure you and your team understand how to set up and run effective ads and campaigns.
Areas covered:
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Account overview and navigation
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Account structure
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How ads are served
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Key terms
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Keywords and match types
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Writing compelling copy
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Links and extensions
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Reporting and optimising
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Account maintenance
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Rules relevant to Ad Grants (if applicable)
Also included:
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Initial consultation
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PDF How to Guide